UTM Builder

Build trackable campaign URLs with UTM parameters for accurate marketing analytics.

Build Your URL

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term (optional)

Campaign Content (optional)

Generated URL

Fill in the form to generate your tracking URL

What are UTM parameters?

UTM parameters are tags you add to a URL to track the effectiveness of marketing campaigns across traffic sources and publishing media.

utm_source: Identify the advertiser, site, publication, etc. (e.g., google, newsletter)
utm_medium: The advertising or marketing medium (e.g., cpc, banner, email)
utm_campaign: The individual campaign name, slogan, promo code, etc.
utm_term: Identify paid search keywords
utm_content: Differentiate similar content or links within the same ad